Your Strategy Needs a Strategy!

Your Strategy Needs a Strategy is a hands on learning tool for business executives, students, and curious strategists of any kind to experience strategic environments and understand how to choose and execute the right approach to strategy. Using the simplest of businesses - selling lemonade, players must adapt their strategic approach to the various business environments of New York Citys five boroughs. Please reach out to the BCG Henderson Institute at [email protected] for more information.