Persistence Plus provides personalized support to help students be successful in college and earn their degrees. Using the latest behavioral research, we deliver mobile nudges that will help students:* stay motivated and engaged* deal with academic setbacks* organize their time and responsibilities* leverage their peers and campus resources for support, and* make progress towards their short- and long-term goalsEarly studies show that Persistence Plus helps students earn higher grades, and a majority of students report that Persistence Plus makes them feel more supported and driven. The motivational text messages helped me realize that I made this commitment for a reason, which is to succeed in college as a first-generation student.Students who attend colleges partnering with Persistence Plus will receive a code to access the service.